by Leslie Kaufman
The New York Times
January 30, 2009
One utility company has started to grade their costumers on the amount of energy they use in a given month in the form of smiley faces or frowny faces. This is a technique that the company is using to make their costumers aware of just how much energy they are using/wasting a month; they are trying to get people to use less energy by using discounts and rebates on energy efficient appliances and other items.
I honestly think that this is a spectacular idea; I'm not sure how well it will work for the company but I know it would get my attention. If I were being graded by my utilities company it would make me more concious of my energy usage. I'm pretty sure I would try to convince my family to use less energy. Even now, reading this it makes me want to go remind my parents about wasting energy and opportunities to prevent it. I'm pretty sure if our utility company graded us right now, we would receive three of four frowny faces. The more conscious people are of energy's wastablity, the less there will be. At least, that is, in theory.
Until next time...
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